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ENGLISH
Language192
Pages9780006531296
ISBN22
EditionPAPERBACK
Binding3 APRIL 2000
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This is the definitive text on branding. The renowned marketing guru and bestselling author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand.Think Nike, Hoover, Xerox and Kleenex and you’re thinking brands in the biggest and most lucrative sense. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today’s insanely crowded marketplace. The only question is, how do you do it?Renowned marketing strategist Al Ries and his partner Laura Ries share the 22 rules that reap the highest... Read More