Managing Small Business

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Managing Small Business

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Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one.Table of Contents: * Part I: Entrepreneurship: A World of Opportunity 1. The Entrepreneurial Life 2. Entrepreneurial Integrity: A Gateway to Small Business Opportunity * Part II: Starting From Scratch or Joining an Existing Business 3. Getting Started 4. Franchises and Buyouts 5. The Family Business * Part III: Developing the New Venture Business Plan 6. The Business Plan: Visualizing the Dream 7. The Marketing Plan 8. The Human Resources Plan: Managers, Owners, Allies, and Directors 9. The Location Plan 10. The Financial Plan: Projecting Needs 11. The Financial Plan: Finding Sources of Funding 12. Planning the Harvest * Part IV: Focusing on the Customer: Marketing Growth Strategies 13. Customer Relationships: The Key Ingredient. 14. Product and Distribution Plans 15. Pricing and Credit Decisions 16. Promotional Planning 17. Global Marketing * Part V: Managing Growth in the Small Business 18. Professional Management in the Entrepreneurial Firm. 19. Managing Human Resources 20. Managing Operations 21. Managing Risk in the Small Firm * Part VI: Understanding What the Numbers Mean 22. Managing the Firm?s Assets 23. Evaluating Firm Performance


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Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one.Table of Contents: * Part I: Entrepreneurship: A World of Opportunity 1. The Entrepreneurial Life 2. Entrepreneurial Integrity: A Gateway to Small Business Opportunity * Part II: Starting From Scratch or Joining an Existing Business 3. Getting Started 4. Franchises and Buyouts 5. The Family Business * Part III: Developing the New Venture Business Plan 6. The Business Plan: Visualizing the Dream 7. The Marketing Plan 8. The Human Resources Plan: Managers, Owners, Allies, and Directors 9. The Location Plan 10. The Financial Plan: Projecting Needs 11. The Financial Plan: Finding Sources of Funding 12. Planning the Harvest * Part IV: Focusing on the Customer: Marketing Growth Strategies 13. Customer Relationships: The Key Ingredient. 14. Product and Distribution Plans 15. Pricing and Credit Decisions 16. Promotional Planning 17. Global Marketing * Part V: Managing Growth in the Small Business 18. Professional Management in the Entrepreneurial Firm. 19. Managing Human Resources 20. Managing Operations 21. Managing Risk in the Small Firm * Part VI: Understanding What the Numbers Mean 22. Managing the Firm?s Assets 23. Evaluating Firm Performance
Additional Information
Title Managing Small Business Height
Justin G. Longenecker Width
ISBN-13 9788131504260 Binding Paperback
ISBN-10 #8131504263 Spine Width
Publisher South Western Educational Publishing Pages 752
Edition 2010 Availability In Stock

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