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9788131207154
ISBNPAPERBACK
Binding2007
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Key Features Brings together well-known thought leaders on the importance of narrative and storytelling for organizational success The books easy to read, engaging style of storytelling makes you feel part of the conversation Only book that includes personal stories and perspectives from Larry Prusak and John Seely Brown Description This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful... Read More