Does Your Marketing Sell?: The Secret of Effective Marketing Communications

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Does Your Marketing Sell?: The Secret of Effective Marketing Communications

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Does Your Marketing Sell? brings together in one practical and visually attractive guide a new marketing philosophy. The old AIDA model -attention, interest, desire, action - doesnt get the results. Ian Moore has developed a new model - one which is simple, memorable and user-friendly - and is built on the astonishingly oft-overlooked principles of salesmanship. His New ( Does Your Marketing Sell? brings together in one practical and visually attractive guide a new marketing philosophy. The old AIDA model -attention, interest, desire, action - doesnt get the results. Ian Moore has developed a new model - one which is simple, memorable and user-friendly - and is built on the astonishingly oft-overlooked principles of salesmanship. His New (navigation, ease, wording) AIDA concept includes clear details on how your customers interact with marketing and gives easy to follow advice on everything from simple navigation to correct language use which are proven to increase campaign results.

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Does Your Marketing Sell? brings together in one practical and visually attractive guide a new marketing philosophy. The old AIDA model -attention, interest, desire, action - doesnt get the results. Ian Moore has developed a new model - one which is simple, memorable and user-friendly - and is built on the astonishingly oft-overlooked principles of salesmanship. His New ( Does Your Marketing Sell? brings together in one practical and visually attractive guide a new marketing philosophy. The old AIDA model -attention, interest, desire, action - doesnt get the results. Ian Moore has developed a new model - one which is simple, memorable and user-friendly - and is built on the astonishingly oft-overlooked principles of salesmanship. His New (navigation, ease, wording) AIDA concept includes clear details on how your customers interact with marketing and gives easy to follow advice on everything from simple navigation to correct language use which are proven to increase campaign results.
Additional Information
Title Does Your Marketing Sell?: The Secret of Effective Marketing Communications Height 15.3
Ian Moore Width 2.1
ISBN-13 9781857883503 Binding Paperback
ISBN-10 #1857883500 Spine Width
Publisher Nicholas Brealey Publishing Pages 200
Edition 2010 Availability Out Of Stock

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