General Bank Management

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General Bank Management

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This book on general bank management provides a systematic and comprehensive overview of modern management practices in banks with emphasis on international banking, human resources management, technology management and marketing management. It is an encyclopaedia of management practices from the point of view of practitioners of banking. The book is based on the rich experience of authors, who are well known in both the academic world and banking. Though the book is mainly oriented towards banking sector, it would also prove useful to students of management.Table of ContentsModule A - International Banking Exchange Rates Risk Management and Basics of Derivatives Documentary Letters of Credit Facilities for Exporters and Importers Correspondent Banking and NRI Accounts Reserve Bank of India and Exchange Control in India Exim Bank, ECGC, etc. Module B - Human Resources Management Fundamentals of Human Resources Management HRM and Information Technology Development of Human Resources Human Implications of Organisations Employees Feedback and Reward System Performance Management Module C - Technology Management Information Systems and Technology IT Applications and Banking Networking Systems Information System Security and Audit Module D - Marketing Management Introduction to Marketing and Key Concepts Marketing Planning Consumer Behaviour The Art of Customer Service - As Applied to Banking Consumer and Market Segmentation Marketing Research Marketing Mix Competitor Analysis Product Strategy The Concept of Product/Service Delivery Pricing Strategy and Its Application in Banking Bank Distribution Strategy Promotion Strategy Sales Training and HRD in Marketing


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This book on general bank management provides a systematic and comprehensive overview of modern management practices in banks with emphasis on international banking, human resources management, technology management and marketing management. It is an encyclopaedia of management practices from the point of view of practitioners of banking. The book is based on the rich experience of authors, who are well known in both the academic world and banking. Though the book is mainly oriented towards banking sector, it would also prove useful to students of management.Table of ContentsModule A - International Banking Exchange Rates Risk Management and Basics of Derivatives Documentary Letters of Credit Facilities for Exporters and Importers Correspondent Banking and NRI Accounts Reserve Bank of India and Exchange Control in India Exim Bank, ECGC, etc. Module B - Human Resources Management Fundamentals of Human Resources Management HRM and Information Technology Development of Human Resources Human Implications of Organisations Employees Feedback and Reward System Performance Management Module C - Technology Management Information Systems and Technology IT Applications and Banking Networking Systems Information System Security and Audit Module D - Marketing Management Introduction to Marketing and Key Concepts Marketing Planning Consumer Behaviour The Art of Customer Service - As Applied to Banking Consumer and Market Segmentation Marketing Research Marketing Mix Competitor Analysis Product Strategy The Concept of Product/Service Delivery Pricing Strategy and Its Application in Banking Bank Distribution Strategy Promotion Strategy Sales Training and HRD in Marketing
Additional Information
Title General Bank Management Height
Eds Width
ISBN-13 9781403926685 Binding Paperback
ISBN-10 #1403926689 Spine Width
Publisher MacMillan Pages 740
Edition 2010 Availability In Stock

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