Media Rights and Intellectual Property

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Media Rights and Intellectual Property

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This critical study of intellectual property in the new media environment highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckhams image rights. Taking an interdisciplinary approach, the book provides the media student with a clear understanding of how intellectual property laws shape and are shaped by the needs of the media industry. As Richard Haynes demonstrates, the media industry exploits copyright and trademarks in new and seemingly boundless ways whether its the blockbuster movie Harry Potter or successful childrens television programme Bob the Builder. The book focuses on: *The underlying importance of intellectual property rights to the media industry *The impact of digitalisation on the protection of copyright *The response of the music industry to digital distribution and copyright piracy *The strategic decisions of broadcasters to acquire sports rights *The importance of tertiary rights and their role in the television marketplace *The emergence of celebrity image rights *Issues of copyright and the Internet. Through case studies, chapter-by-chapter exercises, further reading and selected Internet links Media Rights and Intellectual Property fills the need for a clear and concise guide for the media student not versed in the finer details of media law.

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This critical study of intellectual property in the new media environment highlights the ways in which issues of intellectual property are driving the contemporary media economy, from disputes over downloading music from the Internet to negotiations over David Beckhams image rights. Taking an interdisciplinary approach, the book provides the media student with a clear understanding of how intellectual property laws shape and are shaped by the needs of the media industry. As Richard Haynes demonstrates, the media industry exploits copyright and trademarks in new and seemingly boundless ways whether its the blockbuster movie Harry Potter or successful childrens television programme Bob the Builder. The book focuses on: *The underlying importance of intellectual property rights to the media industry *The impact of digitalisation on the protection of copyright *The response of the music industry to digital distribution and copyright piracy *The strategic decisions of broadcasters to acquire sports rights *The importance of tertiary rights and their role in the television marketplace *The emergence of celebrity image rights *Issues of copyright and the Internet. Through case studies, chapter-by-chapter exercises, further reading and selected Internet links Media Rights and Intellectual Property fills the need for a clear and concise guide for the media student not versed in the finer details of media law.
Additional Information
Title Media Rights and Intellectual Property Height 210 mm
Richard Haynes Width 133 mm
ISBN-13 9780748618804 Binding PAPERBACK
ISBN-10 #0748618805 Spine Width 14 mm
Publisher Edinburgh University Press Pages 162
Edition 2010 Availability Out Of Stock

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