Truth About Innovation

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Truth About Innovation

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Features The Truth About Series helps you gain an advantage in the areas of your life that really matter to you. Each book contains approximately 50 Truths and every Truth is a tool to make you more successful There are many books on the hot topic of innovation but none are focused, practical and fun. There is a real need for a definitive guide, based on real research that isnt too long and academic for the busy, real-world audience of managers and professionals. Includes invaluable lessons from over 100 interviews with leading innovators. The author works with very large organisations (Microsoft, Toyota, etc) and so has gained a huge network of potential readers.

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Features The Truth About Series helps you gain an advantage in the areas of your life that really matter to you. Each book contains approximately 50 Truths and every Truth is a tool to make you more successful There are many books on the hot topic of innovation but none are focused, practical and fun. There is a real need for a definitive guide, based on real research that isnt too long and academic for the busy, real-world audience of managers and professionals. Includes invaluable lessons from over 100 interviews with leading innovators. The author works with very large organisations (Microsoft, Toyota, etc) and so has gained a huge network of potential readers.
Additional Information
Title Truth About Innovation Height 216 mm
Max McKeown Width 139 mm
ISBN-13 9780273719120 Binding Paperback
ISBN-10 Spine Width
Publisher Pearson Pages 264
Edition 2010 Availability Out Of Stock

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