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ENGLISH
Language1075
Pages9780070144965
ISBN10 mm
Width47 mm
Height1338 gram
Weight7TH
EditionPAPERBACK
Binding18 AUGUST 2009
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This Text Will Introduce Students To This Fast-changing Field Of Advertising And Promotion. While Advertising Is Its Primary Focus, It Is More Than Just An Introductory Advertising Text Because There Is More To Most Organizations Promotional Programs Than Just Advertising. Discusses The Leading Marketers And Theirs Agencies Approach To Advertising And Promotion From Integrated Marketing Communication Perspective (IMC).