The book introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. The given chapter Overviews recaps core principles and also explains the relationship between Chapters. The global applications of Consumer Behavior boxes focus on the similarities and differen The book introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. The given chapter Overviews recaps core principles and also explains the relationship between Chapters. The global applications of Consumer Behavior boxes focus on the similarities and differences across international boundaries and the strategic applications of Consumer Behavior features look at how organizations and managers confront current consumer behavior challenges. It contains research assignments that allow students to practice the concepts presented in the textbook. About The Author: Henry Assael Ph.D. , New York University. Prof. Assael teaches marketing at Leonard Stern School of Business of New York University. He received a BAfrom Harvard, an MBAfrom the Wharton School, and a Ph.D. from the Columbia Graduate School of Business. His research interests and publications are primarily in marketing. He has written over thirty articles for scholarly journals, edited a 31-volume series on the history of marketing, and a 40-volume series on the history of advertising. He has consulted for AT&T, Avon, Nestle, the New York Stock Exchange, the Kennedy Center, the National Academy of Sciences, and CBS. Table Of Contents: I. Introduction to Consumer Behavior ?Consumer Behavior: AManagerial Perspective II. Consumer Decision Making ?Complex Decision Making: Purchase and Consumption ?Consumer Learning, Habit, and Brand Loyalty ?Low-Involvement Consumer Decision Making ?Situational Influences in Decision Making III. The Individual Consumer ?6. Consumer Perceptions ?7. Consumer Information Acquisition and Processing ?8. Attitude Development and Change ?9. Demographics and Social Class ?10. Lifestyle and Personality IV. Group and Cultural Influences ?11. Cultural Values ?12. Subcultural Influences and Age Cohorts ?13. Cross-Cultural and Global Influences ?14. Reference-Group Influences ?15