Services

Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, CDs, workbooks).

Textbooks

Services Marketing People, Technology, Strategy

Author:

Availability: Out Of Stock

Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing.

Condition Chart?

This book is out of stock

To get best offers, download Bookchor App

Download App now

Seller: BookChor
Dispatch Time : 1-3 working days
Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing.
Additional Information
Title Services Marketing People, Technology, Strategy Height 71.1
Jochen Wirtz, Jayanta Chatterjee Christopher Lovelock Width 55.9
ISBN-13 9788131759394 Binding Paperback
ISBN-10 8129709805 Spine Width
Publisher Financial Times / Imprint Of Pearson Pages
Edition 7 Availability Out Of Stock

Goodreads reviews

Free shipping

On order over ₹399
 

Replacement

15 days easy replacement
 

0124-4561150

Customer care available