Internet Marketing: Strategy, Implementation and Practice, 3e

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Internet Marketing: Strategy, Implementation and Practice, 3e

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Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third eTable of Contents: Part I: Internet marketing fundamentals 1. Introduction to Internet marketing 2. The Internet micro-environment 3. The Internet macro-environment Part II: Internet strategy development 4. Internet marketing strategy 5. The Internet marketing mix 6.

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Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third eTable of Contents: Part I: Internet marketing fundamentals 1. Introduction to Internet marketing 2. The Internet micro-environment 3. The Internet macro-environment Part II: Internet strategy development 4. Internet marketing strategy 5. The Internet marketing mix 6.
Additional Information
Title Internet Marketing: Strategy, Implementation and Practice, 3e Height 24.8
Chaffey Width 18.2
ISBN-13 9788131725191 Binding Paperback
ISBN-10 #8131725197 Spine Width
Publisher Financial Times / Imprint Of Pearson Pages 584
Edition 2010 Availability Out Of Stock

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