Business English (Du)

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Business English (Du)

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Description Written from an Indian perspective, Business English prepares students for the emerging global business sector bymaking them aware of the need to adopt a sensitive approach towardsbusiness communication. Its unique pedagogical features includeillustrations; practical guides; boxes with easy references;exhaustive examples that reflect the changing business world Description Written from an Indian perspective, Business English prepares students for the emerging global business sector bymaking them aware of the need to adopt a sensitive approach towardsbusiness communication. Its unique pedagogical features includeillustrations; practical guides; boxes with easy references;exhaustive examples that reflect the changing business world;charts and diagrams as value-addition to the text; and exercises tohelp in improving linguistic skills. Written from an Indian perspective Explains the theory of communication with case studies Devotes an entire chapter to gender sensitivity, analysing the legal issues involved Discusses at length the different software programmes needed for meetings and presentations Engages students through unique pedagogical features that include: Learning objectives and pre-reading activities at the beginning of every chapter Learning outcomes that summarize the main points learnt in the chapter Illustrations that enliven the text Checklists offering practical guides Boxes providing easy references Exhaustive examples that reflect the changing business world Charts and diagrams to facilitate the understanding of the text Exercises to help in improving linguistic skills Unit I: Introduction to the Essentials of Business English What is Business English? Types of Communication Channels of Communication Directions of Communication Unit II: Cultural Components of Communication Conventions, Perceptions and Values Cultural Variables Gender Sensitivity Effective Communication Unit III: Routine Business Correspondence Interactive and Non-interactive Correspondence: Need, Importance and Techniques Internal Business Correspondence External Business Correspondence Unit IV: E-Correspondence Principles of Communication and E-Correspondence The Internet E-Mail E-Commerce: The Revolution Telecom Technology Other Communication Technologies Unit V: Oral Business Communication Using the Telephone Interviews


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Description Written from an Indian perspective, Business English prepares students for the emerging global business sector bymaking them aware of the need to adopt a sensitive approach towardsbusiness communication. Its unique pedagogical features includeillustrations; practical guides; boxes with easy references;exhaustive examples that reflect the changing business world Description Written from an Indian perspective, Business English prepares students for the emerging global business sector bymaking them aware of the need to adopt a sensitive approach towardsbusiness communication. Its unique pedagogical features includeillustrations; practical guides; boxes with easy references;exhaustive examples that reflect the changing business world;charts and diagrams as value-addition to the text; and exercises tohelp in improving linguistic skills. Written from an Indian perspective Explains the theory of communication with case studies Devotes an entire chapter to gender sensitivity, analysing the legal issues involved Discusses at length the different software programmes needed for meetings and presentations Engages students through unique pedagogical features that include: Learning objectives and pre-reading activities at the beginning of every chapter Learning outcomes that summarize the main points learnt in the chapter Illustrations that enliven the text Checklists offering practical guides Boxes providing easy references Exhaustive examples that reflect the changing business world Charts and diagrams to facilitate the understanding of the text Exercises to help in improving linguistic skills Unit I: Introduction to the Essentials of Business English What is Business English? Types of Communication Channels of Communication Directions of Communication Unit II: Cultural Components of Communication Conventions, Perceptions and Values Cultural Variables Gender Sensitivity Effective Communication Unit III: Routine Business Correspondence Interactive and Non-interactive Correspondence: Need, Importance and Techniques Internal Business Correspondence External Business Correspondence Unit IV: E-Correspondence Principles of Communication and E-Correspondence The Internet E-Mail E-Commerce: The Revolution Telecom Technology Other Communication Technologies Unit V: Oral Business Communication Using the Telephone Interviews
Additional Information
Title Business English (Du) Height 24
Delhi University Width 22
ISBN-13 9788131720776 Binding Paperback
ISBN-10 #8131720772 Spine Width
Publisher Financial Times / Imprint Of Pearson Pages 400
Edition 2010 Availability In Stock

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