Over the last decade, Inbound Marketing transformed the way businesses around the world earn buyers' trust and attention. But an unintended consequence came with that change the age of the empowered buyer. Today, it is the buyer not seller who is in complete control. So much so that over 60 percent of a purchasing decision is completed without a sales rep present and is expected to be as much as 80 percent or more in the coming years. Inbound Selling shows the transformation within the sales profession and what your business needs to do now to thrive in the age of the empowered buyer.