Content Is Currency: Developing Powerful Content for Web and Mobile

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Content Is Currency: Developing Powerful Content for Web and Mobile

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Highlights

  • ENGLISH

    Language
  • 296

    Pages
  • 9781857885736

    ISBN
  • 1 mm

    Width
  • 15 mm

    Height
  • 363 gram

    Weight
  • PAPERBACK

    Binding
  • 12 FEBRUARY 2012

    Publish Date

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    Description

    In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content s In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of...  Read More

    About the Author

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    Jon Wuebben

    Jon Wuebben is the CEO of Content Launch, a web content development, content strategy and marketing firm that provides content for hundreds of companies, digital agencies and web designers around the world. His new book, “Content is Currency: Developing Powerful Content for Web & Mobile”, helps businesses everywhere learn how to plan, create, distribute and manage content.

    Jon has spoken at the Online Marketing Summit, New Media Expo, Shop.org Annual Conference, Media Relations Summit and for many organizations and industry groups. Speaking topics include content marketing, social media strategy, mobile marketing, SEO copywriting and entrepreneurship.

    Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of Content Rich: Writing Your Way to Wealth on the Web.

    Find out more at and

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