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It's hard to avoid 'big data' - but we've lived in an information age for decades. What's changed?An easy to absorb tour of this transformative technology, finding out how big data enables Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you.Less positively, we explore how companies are using big data to benefit It's hard to avoid 'big data' - but we've lived in an information age for decades. What's changed?An easy to absorb tour of this transformative technology, finding out how big data enables Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you.Less positively, we explore how companies are using big data to benefit from smart meters, use advertising that spies on you, and develop the gig economy, where workers are managed at the whim of an algorithm.Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? With big data unquestionably here to stay, a bright future beckons if we can embrace its good side while guarding against its bad. This book reveals how.

It's hard to avoid 'big data' - but we've lived in an information age for decades. What's changed?An easy to absorb tour of this transformative technology, finding out how big data enables Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you.Less positively, we explore how companies are using big data to benefit It's hard to avoid 'big data' - but we've lived in an information age for decades. What's changed?An easy to absorb tour of this transformative technology, finding out how big data enables Netflix to...  Read More