Groundswell:

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Groundswell: Winning in a World Transformed by Social Technologies

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Li and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.

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Li and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.
Additional Information
Title Groundswell: Winning in a World Transformed by Social Technologies Height 16.5cm
Charlene Li, Josh Bernoff Width 2.5cm
ISBN-13 9781422125007 Binding Hardcover
ISBN-10 1422125009 Spine Width
Publisher Harvard Business School Press Pages 286
Edition Groundswell: Winning in a World Transformed by So Availability Out Of Stock

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