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ENGLISH
Language9781259098031
ISBNPAPERBACK
Binding28 APRIL 2014
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International Business is authored with an economic orientation with a strategic-financial focus and provides comprehensive and up-to-date material in an integrated flow between chapters. Since many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies and organizational structures. The text is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business.