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320
Pages9780753548738
ISBN136 mm
Width215 mm
Height248 gram
WeightTHE
EditionPAPERBACK
Binding17 JULY 2018
Publish Date19 mm
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Great ideas take something familiar and make it feel new.In this book, successful young entrepreneur Allen Gannett aims to prove that popular ideas are not born of mysterious origins; we can cultivate the sudden flashes of genius that hand us successful new ideas. There is a science and method for mainstream success that anyone can master, and Allen has identified four laws of creativity that are proven to work.There is a sweet spot on the Creative Curve that produces Mainstream Hits: the point of optimal tension between preference and familiarity, safety and surprise, similar and different. It’s proven that creative... Read More