Allen Carr's Easyway to Stop Smoking is the world's most popular quit smoking title, with an 80+ percent market share in the smoking cessation category. First published in the UK in 1985, it has sold over thirteen million copies and has topped bestseller lists in nine countries. This brand new edition has been written specifically for the US market and is based on the past Allen Carr's Easyway to Stop Smoking is the world's most popular quit smoking title, with an 80+ percent market share in the smoking cessation category. First published in the UK in 1985, it has sold over thirteen million copies and has topped bestseller lists in nine countries. This brand new edition has been written specifically for the US market and is based on the past five years of working with American smokers at our live seminars.