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Kotler On Marketing

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State-of-the-art Guide To Marketing Strategies And Tactics. Kotler Has Combined The Expertise Of His Textbooks And World Renowned Seminars Into This Practical All-in-one Book, Covering All Area From Assessing Customers Needs And Wants To Build Brand Equity To Creating Loyal And Long-term Customers. Paperback , 255 Pages Published December 30th 2000 By Free Press (first Published 1999)

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State-of-the-art Guide To Marketing Strategies And Tactics. Kotler Has Combined The Expertise Of His Textbooks And World Renowned Seminars Into This Practical All-in-one Book, Covering All Area From Assessing Customers Needs And Wants To Build Brand Equity To Creating Loyal And Long-term Customers. Paperback , 255 Pages Published December 30th 2000 By Free Press (first Published 1999)
Additional Information
Title Kotler On Marketing Height 234 mm
KOTLER PHILIP Width 153 mm
ISBN-13 9780684860473 Binding PAPERBACK
ISBN-10 0684860473 Spine Width 20 mm
Publisher Simon & Schuster Pages 272
Edition Availability Out Of Stock

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