The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell -Paperback

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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell -Paperback

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Highlights

  • ENGLISH

    Language
  • 280

    Pages
  • 9780316679077

    ISBN
  • 110 mm

    Width
  • 176 mm

    Height
  • 145 gram

    Weight
  • PAPERBACK

    Binding
  • 2000

    Publish Date
  • 17 mm

    Spine Width

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    Description

    Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people...  Read More

    About the Author

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    Malcolm Gladwell

    Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008) and David and Goliath: Underdogs, Misfits and the Art of Battling Giants (2013).

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