A comprehensive, broad-based introductory text which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making.
| Additional Information | |||
|---|---|---|---|
| Title | Principles of Marketing: European Edition | Height | |
| Author | Philip Kotler | Width | |
| ISBN-13 | 9780273646624 | Binding | PAPERBACK |
| ISBN-10 | 0273646624 | Spine Width | |
| Publisher | Dan Goldie Financial Services Llc | Pages | 856 |
| Edition | Availability | Out Of Stock | |
