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E Business: A Management Perspective

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This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It: defines the nature and scope of e-business technologies and the brief history of their development and implementation, reviews the environmental drivers facilitating and constraining the application and growth of e-business technologies evaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvements considers the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectives reflects upon the likely nature of future challenges and opportunities of e-business technologies Utilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking & Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit and public sector organisations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, such as digital TV, SMS, m-commerce, PDAs and other location-based services. Key Features Presents the subject of e-business from a managerial approach, with a strong theoretical basis and critical underpinning which encourages academic rigour yet maintains its accessible style, ensuring students understand both the academic and practical principles underlying ebusiness. Wide use of up to date international examples and case material to help contextualise the world of e-business using brands that students can relate to. Concise coverage of a broad range of topics that presents ebusiness from a holistic approach and captures the latest trends in the subject area, ensuring students are aware of the mainstream nature of ebusiness in todays marketplace. Provision of additional supporting materials including lecture guide, customisable PowerPoints, bank of additional case studies and author blog.

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This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It: defines the nature and scope of e-business technologies and the brief history of their development and implementation, reviews the environmental drivers facilitating and constraining the application and growth of e-business technologies evaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvements considers the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectives reflects upon the likely nature of future challenges and opportunities of e-business technologies Utilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking & Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit and public sector organisations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, such as digital TV, SMS, m-commerce, PDAs and other location-based services. Key Features Presents the subject of e-business from a managerial approach, with a strong theoretical basis and critical underpinning which encourages academic rigour yet maintains its accessible style, ensuring students understand both the academic and practical principles underlying ebusiness. Wide use of up to date international examples and case material to help contextualise the world of e-business using brands that students can relate to. Concise coverage of a broad range of topics that presents ebusiness from a holistic approach and captures the latest trends in the subject area, ensuring students are aware of the mainstream nature of ebusiness in todays marketplace. Provision of additional supporting materials including lecture guide, customisable PowerPoints, bank of additional case studies and author blog.
Additional Information
Title E Business: A Management Perspective Height 24.2
Jonathan Reynolds Width 18.6
ISBN-13 9780199599202 Binding Paperback
ISBN-10 0199599203 Spine Width
Publisher Oxford Pages
Edition 2010 Availability Out Of Stock

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