|Title||Sales and distribution management||Height||240 mm|
|Author||Tapan K. Panda||Width||185 mm|
|ISBN-10||0198077046||Spine Width||32 mm|
|Publisher||Oxford University Press||Pages||728|
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Sales and distribution management
Author: Tapan K. Panda
The second edition of Sales and Distribution Management has been revised to reflect the changes in the business environment and the industry since the first edition was published. It has been updated with four new chapters on sales force automation, sales force control, channel information systems, and managing wholesalers and franchisees. It provides in-depth coverage of four key components of sales and distribution management-sales and sales force management, the sales organization and territory management, distribution channel design and strategies for their management, and the impact of product innovation and technology on practices of selling and distribution.