Rusty

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Rusty and the Leopard

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The text provides a three-part structure. First, the authors begin each major topic by developing students' statistical intuition through applications. Then, they provide illustrative examples for support. Finally, for those courses where it will be valuable, they describe relevant mathematical underpinnings with vectors and matrix algebra. Additionally, each chapter follows a standard format. This format begins by discussing a general set of research objectives, followed by illustrative examples of problems in different areas. Then it provides an explanation of how each method works, followed by a sample problem, application of the technique, and interpretation of results. About the AuthorJames M. Lattin James M. Lattin is the Robert A. Magowan Professor of Marketing at the Graduate School of Business, Stanford University. He holds an A.B. from Dartmouth College and a Ph.D. in Management Science from the Sloan School of Management at Massachusetts Institute of Technology. Dr. Lattin has been at Stanford since 1984, where he has taught courses in marketing management and data analysis in the M.B.A. and Ph.D. programs; he has also taught extensively in the executive education programs offered by the Graduate School of Business. Dr. Lattin's research interests include choice behavior, database marketing, and models of customer acquisition and retention. His research has won awards from the American Marketing Association in 1984, the Journal of Retailing in 1992, and the William O'Dell Award from the Journal of Marketing Research in 1996; he was also a finalist for the 1998 John D. C. Little Award for best paper in marketing science and a winner of the 1999 Frank M. Bass Award from the INFORMS College on Marketing. Dr. Lattin has done consulting and executive teaching for a number of companies, including Adobe Systems, Microsoft, and Eli Lilly. He is a member of the marketing advisory committee for the Stanford Federal Credit Union and an advisory boa

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The text provides a three-part structure. First, the authors begin each major topic by developing students' statistical intuition through applications. Then, they provide illustrative examples for support. Finally, for those courses where it will be valuable, they describe relevant mathematical underpinnings with vectors and matrix algebra. Additionally, each chapter follows a standard format. This format begins by discussing a general set of research objectives, followed by illustrative examples of problems in different areas. Then it provides an explanation of how each method works, followed by a sample problem, application of the technique, and interpretation of results. About the AuthorJames M. Lattin James M. Lattin is the Robert A. Magowan Professor of Marketing at the Graduate School of Business, Stanford University. He holds an A.B. from Dartmouth College and a Ph.D. in Management Science from the Sloan School of Management at Massachusetts Institute of Technology. Dr. Lattin has been at Stanford since 1984, where he has taught courses in marketing management and data analysis in the M.B.A. and Ph.D. programs; he has also taught extensively in the executive education programs offered by the Graduate School of Business. Dr. Lattin's research interests include choice behavior, database marketing, and models of customer acquisition and retention. His research has won awards from the American Marketing Association in 1984, the Journal of Retailing in 1992, and the William O'Dell Award from the Journal of Marketing Research in 1996; he was also a finalist for the 1998 John D. C. Little Award for best paper in marketing science and a winner of the 1999 Frank M. Bass Award from the INFORMS College on Marketing. Dr. Lattin has done consulting and executive teaching for a number of companies, including Adobe Systems, Microsoft, and Eli Lilly. He is a member of the marketing advisory committee for the Stanford Federal Credit Union and an advisory boa
Additional Information
Title Rusty and the Leopard Height
Ruskin Bond Width
ISBN-13 9780143333418 Binding Not Available
ISBN-10 8131503232 Spine Width
Publisher Penguin / Puffin Pages
Edition Availability In Stock

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