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736
Pages9780135256350
ISBN173 mm
Width236 mm
Height1331 gram
WeightEXPLORING
EditionPAPERBACK
Binding14 FEBRUARY 1997
Publish Date35 mm
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This book brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy. Features include: an approach based on economic analysis and planning, and organizational decision-making within a social, political and cultural process; a strongly European/international perspective, with more than 60 company illustrations; an integrated treatment of the cultural context of strategy; coverage of the increasingly important issues of power and process of strategy, formulation and change; a case section comprising 17... Read More