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Marketing Strategy: A Decision Focused Approach

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Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing 's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

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Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing 's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
Additional Information
Title Marketing Strategy: A Decision Focused Approach Height 52.1
Barry Render, Ralph M. Stair, Michael E. Hanna Width 4.1
ISBN-13 9780070611436 Binding Paperback
ISBN-10 0070611432 Spine Width
Publisher Amer Media Intl - McGraw Hill audio Pages
Edition 5 Availability Out Of Stock

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