Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing 's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
| Additional Information | |||
|---|---|---|---|
| Title | Marketing Strategy: A Decision Focused Approach | Height | |
| Author | Barry Render, Ralph M. Stair, Michael E. Hanna | Width | |
| ISBN-13 | 9780070611436 | Binding | Paperback |
| ISBN-10 | 0070611432 | Spine Width | |
| Publisher | Amer Media Intl - McGraw Hill audio | Pages | |
| Edition | 5 | Availability | Out Of Stock |
