War In The Boardroom

  • Author : Al Ries
  • Binding : Paperback

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War In The Boardroom

  • Author : Al Ries
  • Binding : Paperback

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Highlights

  • 9780062371454

    ISBN
  • 14 mm

    Width
  • 21 mm

    Height
  • 3 gram

    Weight
  • PAPERBACK

    Binding
  • 2014

    Publish Date

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    Description

    Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing--and argue that the solution lies not in what we think but in how we think Theres a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive?...  Read More

    About the Author

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    Al Ries

    Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term positioning, as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.
    Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963. The agency later changed to a marketing strategy firm, Trout & Ries.
    In 1972, again cooperating with Trout, Ries co-authored a three-part series of articles declaring the arrival of the Positioning Era in Advertising Age magazine, promoting their concept of positioning.
    In 1994, Ries founded Ries & Ries with his daughter Laura a recent graduate of Northwestern University and TBWA advertising account executive.
    Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999. Ries has also written a number of books that have made the BusinessWeek best seller list on a number of occasions.