Services Marketing People, Technology, Strategy, 5e

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Services Marketing People, Technology, Strategy, 5e

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This edition of Service Marketing is targeted towards South Asian managementstudents and marketing professionals. While it retains a strong global context,this edition, has been updated to incorporate local examples, cases, andreading. Service industries like business-process and knowledge-process-outsourcing,as well as IT and IT enabled services, have been highlighted and their specialproblems have been addressed.

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This edition of Service Marketing is targeted towards South Asian managementstudents and marketing professionals. While it retains a strong global context,this edition, has been updated to incorporate local examples, cases, andreading. Service industries like business-process and knowledge-process-outsourcing,as well as IT and IT enabled services, have been highlighted and their specialproblems have been addressed.
Additional Information
Title Services Marketing People, Technology, Strategy, 5e Height 21.4
Lovelock Width 14.9
ISBN-13 9788177584509 Binding Paperback
ISBN-10 #8177584502 Spine Width
Publisher Financial Times / Imprint Of Pearson Pages 612
Edition 2010 Availability Out Of Stock

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