Services Marketing People, Technology, Strategy, 5e

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Services Marketing People, Technology, Strategy, 5e

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This edition of Service Marketing is targeted towards South Asian managementstudents and marketing professionals. While it retains a strong global context,this edition, has been updated to incorporate local examples, cases, andreading. Service industries like business-process and knowledge-process-outsourcing,as well as IT and IT enabled services, have been highlighted and their specialproblems have been addressed.


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This edition of Service Marketing is targeted towards South Asian managementstudents and marketing professionals. While it retains a strong global context,this edition, has been updated to incorporate local examples, cases, andreading. Service industries like business-process and knowledge-process-outsourcing,as well as IT and IT enabled services, have been highlighted and their specialproblems have been addressed.
Additional Information
Title Services Marketing People, Technology, Strategy, 5e Height
Lovelock , Chatterjee Width
ISBN-13 9788177584509 Binding Paperback
ISBN-10 #8177584502 Spine Width
Publisher Pearson Education Limited Pages 612
Edition 2010 Availability In Stock

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