Consumer Behavior A Strategic Approach(2005 Indian

Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, CDs, workbooks).

Consumer Behavior A Strategic Approach(2005 Indian

Author:

Availability: In Stock

The Book Introduces Decision-Making At The Beginning, Providing Students With A Framework For Understanding The Characteristics Of And Various Factors Influencing Consumer Behavior. Chapter Overviews Recap Core Principles And Also Explain The Relationship Between Chapters. Global Applications Of Consumer Behavior Boxes Focus On The Similarities And Differences Across International Boundaries. Web Applications Of Consumer Behavior Inserts Address How The Advent Of The Internet Has Affected Consumer Decision-Making. Strategic Applications Of Consumer Behavior Features Look At How Organizations And Managers Confront Current Consumer Behavior Challenges. Research Assignments Allow Students To Practice The Concepts Presented In The Textbook. The Instructor S Resource Manual With Powerpoint Slides Provides Chapter Outlines, Lecture Notes, And Teaching Notes For The Cases. Five Indian Case Studies To The Book To Provide Students With A Familiar Context.


To get best offers, download Bookchor App

Download App now

Seller: BookChor
Dispatch Time : 1-3 working days
The Book Introduces Decision-Making At The Beginning, Providing Students With A Framework For Understanding The Characteristics Of And Various Factors Influencing Consumer Behavior. Chapter Overviews Recap Core Principles And Also Explain The Relationship Between Chapters. Global Applications Of Consumer Behavior Boxes Focus On The Similarities And Differences Across International Boundaries. Web Applications Of Consumer Behavior Inserts Address How The Advent Of The Internet Has Affected Consumer Decision-Making. Strategic Applications Of Consumer Behavior Features Look At How Organizations And Managers Confront Current Consumer Behavior Challenges. Research Assignments Allow Students To Practice The Concepts Presented In The Textbook. The Instructor S Resource Manual With Powerpoint Slides Provides Chapter Outlines, Lecture Notes, And Teaching Notes For The Cases. Five Indian Case Studies To The Book To Provide Students With A Familiar Context.
Additional Information
Title Consumer Behavior A Strategic Approach(2005 Indian Height
Henry Assael Width
ISBN-13 9788177225211 Binding Paperback
ISBN-10 #8177225219 Spine Width
Publisher DTECH Pages 673
Edition 2010 Availability In Stock

Goodreads reviews


Free shipping

On order over ₹299
 

Replacement

15 days easy replacement
 

9466501218

Customer care available