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544
Pages9788174466440
ISBN24 mm
Width18 mm
Height2
EditionPAPERBACK
Binding31 MAY 2008
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We are all consumers living in a society. The most important concern for marketers is to influence consumer behaviour in a desired manner. This book attempts to answer the big question, Why do people behave the way they do as consumers of all sorts of goods and services?The focus of this book is to acquaint management students with a managerial understanding and insight We are all consumers living in a society. The most important concern for marketers is to influence consumer behaviour in a desired manner. This book attempts to answer the big question, Why do people behave the way... Read More