Exploring Corporate Strategy: Text & Cases

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Exploring Corporate Strategy: Text & Cases

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Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 7th edition builds on these strengths wiTable of Contents: PART I: INTRODUCTION 1. Introducing strategy PART II: THE STRATEGIC POSITION 2. The Environment 3. Strategic Capability 4. Expectations and Purposes PART III: STRATEGIC CHOICES 5. Business-Level Strategy 6. Corporate-Level and Inte


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Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 7th edition builds on these strengths wiTable of Contents: PART I: INTRODUCTION 1. Introducing strategy PART II: THE STRATEGIC POSITION 2. The Environment 3. Strategic Capability 4. Expectations and Purposes PART III: STRATEGIC CHOICES 5. Business-Level Strategy 6. Corporate-Level and Inte
Additional Information
Title Exploring Corporate Strategy: Text & Cases Height
Gerry Johnson , Richard Whittington , Kevan Scholes Width
ISBN-13 9788131719251 Binding Paperback
ISBN-10 #8131719251 Spine Width
Publisher Pearson Pages 1072
Edition 2010 Availability In Stock

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