An Integrated Approach to Strategic Management

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An Integrated Approach to Strategic Management

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Visual Design: A Digital Approach provides new insights and hands-on tutorials using the latest technology, including Adobe? Illustrator? and Photoshop?. The book teaches the foundational information that artists and designers need to know to understand tTable of Contents: 1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage. 2. External Analysis: The Identification of Opportunities and Threats. 3. Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability. 4. Building Competitive Advantage Through Functional-Level Strategy. 5. Building Competitive Advantage Through Business-Level Strategy. 6. Business-Level Strategy and the Industry Environment. 7. Strategy and Technology. 8. Strategy in the Global Environment. 9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing. 10. Corporate-Level Strategy: Formulating and Implementing Related and Unrelated Diversification. 11. Corporate Performance, Governance, and Business Ethics. 12. Implementing Strategy in Companies That Compete in a Single Industry. 13. Implementing Strategy in Companies That Compete Across Industries and Countries. *Cases


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Visual Design: A Digital Approach provides new insights and hands-on tutorials using the latest technology, including Adobe? Illustrator? and Photoshop?. The book teaches the foundational information that artists and designers need to know to understand tTable of Contents: 1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage. 2. External Analysis: The Identification of Opportunities and Threats. 3. Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability. 4. Building Competitive Advantage Through Functional-Level Strategy. 5. Building Competitive Advantage Through Business-Level Strategy. 6. Business-Level Strategy and the Industry Environment. 7. Strategy and Technology. 8. Strategy in the Global Environment. 9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing. 10. Corporate-Level Strategy: Formulating and Implementing Related and Unrelated Diversification. 11. Corporate Performance, Governance, and Business Ethics. 12. Implementing Strategy in Companies That Compete in a Single Industry. 13. Implementing Strategy in Companies That Compete Across Industries and Countries. *Cases
Additional Information
Title An Integrated Approach to Strategic Management Height
Gareth R. Jones , Charles W. L. Hill Width
ISBN-13 9788131509586 Binding Paperback
ISBN-10 #8131509583 Spine Width
Publisher Houghton Mifflin College Div Pages 812
Edition 2010 Availability In Stock

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