An Integrated Approach to Strategic Management

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An Integrated Approach to Strategic Management

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Highlights

  • 9788131509586

    ISBN
  • 18 mm

    Width
  • 24 mm

    Height
  • 3 gram

    Weight
  • PAPERBACK

    Binding
  • 2011

    Publish Date

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    Description

    Visual Design: A Digital Approach provides new insights and hands-on tutorials using the latest technology, including Adobe? Illustrator? and Photoshop?. The book teaches the foundational information that artists and designers need to know to understand tTable of Contents: 1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage. 2. External Analysis: The Identification of Opportunities and Threats. 3. Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability. 4. Building Competitive Advantage Through Functional-Level Strategy. 5. Building Competitive Advantage Through Business-Level Strategy. 6. Business-Level Strategy and the Industry Environment. 7. Strategy and Technology. 8. Strategy in the Global Environment. 9. Corporate-Level Strategy:...  Read More

    About the Author

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    Charles W. L. Hill