Marketing of Services

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Marketing of Services

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Marketing of Services, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases to further illustrate concepts and offers unique coverage on creating the seamless service firm to support a customer-focused organizational culture.


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Marketing of Services, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases to further illustrate concepts and offers unique coverage on creating the seamless service firm to support a customer-focused organizational culture.
Additional Information
Title Marketing of Services Height
Hoffman Width
ISBN-13 9788131505311 Binding Paperback
ISBN-10 #8131505316 Spine Width
Publisher Ceneage Learning India Pvt Ltd Pages 0
Edition 2010 Availability In Stock

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