Business Communication for Managers: An Advanced Approach

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Business Communication for Managers: An Advanced Approach

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This text presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing. Strong integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same -- the technology that is used to communicate has changed and these changes are reflected in the fifth edition. Coverage of listening skills, intercultural communication, e-plagiarism, developing PowerPoint presentations, and writing instructions has been extensively enhanced.Table of Contents: PART 1: INTRODUCTION TO BUSINESS COMMUNICATION FOR MANAGERS Business Communication for Managers Information and Persuasion Advanced Visual Support for Managers PART 2: WRITTEN COMMUNICATION: Brief Messages A Strategic Process for Effective Managerial Writing Writing Direct Messages Writing Indirect Messages Writing Situational Messages PART 3: WRITTEN COMMUNICATION: Expanded Messages The Planning and Writing of Persuasive Proposals Report Writing: From Formal Documentation to Short Summaries Writing Instructions, Documentation, Policies, and Procedures PART 4: ORAL COMMUNICATION The Business Presentation Meeting Management Crisis Management Media Management PART 5: REPORTING CASE ANALYSIS Analyzing a Case and Writing a Case Report Discussing and Presenting a Case Study EMPLOYMENT STRATEGIES FOR CAREER SUCCESS 1. Planning Your Career Path 2. Preparation of a Resume 3. The Online Employment Search 4. Employment Correspondence 5. The Employment Interview

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This text presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing. Strong integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same -- the technology that is used to communicate has changed and these changes are reflected in the fifth edition. Coverage of listening skills, intercultural communication, e-plagiarism, developing PowerPoint presentations, and writing instructions has been extensively enhanced.Table of Contents: PART 1: INTRODUCTION TO BUSINESS COMMUNICATION FOR MANAGERS Business Communication for Managers Information and Persuasion Advanced Visual Support for Managers PART 2: WRITTEN COMMUNICATION: Brief Messages A Strategic Process for Effective Managerial Writing Writing Direct Messages Writing Indirect Messages Writing Situational Messages PART 3: WRITTEN COMMUNICATION: Expanded Messages The Planning and Writing of Persuasive Proposals Report Writing: From Formal Documentation to Short Summaries Writing Instructions, Documentation, Policies, and Procedures PART 4: ORAL COMMUNICATION The Business Presentation Meeting Management Crisis Management Media Management PART 5: REPORTING CASE ANALYSIS Analyzing a Case and Writing a Case Report Discussing and Presenting a Case Study EMPLOYMENT STRATEGIES FOR CAREER SUCCESS 1. Planning Your Career Path 2. Preparation of a Resume 3. The Online Employment Search 4. Employment Correspondence 5. The Employment Interview
Additional Information
Title Business Communication for Managers: An Advanced Approach Height
John M. Penrose Jr. - San Diego State University , Robert W. Rasberry - Southern Methodist University Width
ISBN-13 9788131502211 Binding Paperback
ISBN-10 #813150221X Spine Width
Publisher South Western Educational Publishing Pages 470
Edition 2010 Availability Out Of Stock

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