Business Research Methods

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Business Research Methods

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This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 7e, is the ideal text for undergraduate and first year This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 7e, is the ideal text for undergraduate and first year mba courses in marketing, management, or quantitative studies.


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This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 7e, is the ideal text for undergraduate and first year This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 7e, is the ideal text for undergraduate and first year mba courses in marketing, management, or quantitative studies.
Additional Information
Title Business Research Methods Height 24
William G. Zikmund - Oklahoma State University Width 19.2
ISBN-13 9788131500293 Binding Paperback
ISBN-10 #8131500292 Spine Width
Publisher Cengage Learning Pages 736
Edition 2010 Availability In Stock

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