Storytelling In Organizations: Why Storytelling Is Transforming 21st Century Organizations And Management

Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, CDs, workbooks).

Storytelling In Organizations: Why Storytelling Is Transforming 21st Century Organizations And Management

Author:

Availability: Out Of Stock

Key Features Brings together well-known thought leaders on the importance of narrative and storytelling for organizational success The books easy to read, engaging style of storytelling makes you feel part of the conversation Only book that includes personal stories and perspectives from Larry Prusak and John Seely Brown Description This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Reading it is as stimulating as spending an evening with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time. Readership Executives and middle managers charged with imp

This book is out of stock

Seller: BookChor
Dispatch Time : 1-3 working days
Key Features Brings together well-known thought leaders on the importance of narrative and storytelling for organizational success The books easy to read, engaging style of storytelling makes you feel part of the conversation Only book that includes personal stories and perspectives from Larry Prusak and John Seely Brown Description This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Reading it is as stimulating as spending an evening with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time. Readership Executives and middle managers charged with imp
Additional Information
Title Storytelling In Organizations: Why Storytelling Is Transforming 21st Century Organizations And Management Height
John Seely Brown , John Seely Brown Width
ISBN-13 9788131207154 Binding Paperback
ISBN-10 #8131207153 Spine Width
Publisher Elsevier Pages 0
Edition 2010 Availability Out Of Stock

Goodreads reviews


Free shipping

On order over ₹299
 

Replacement

15 days easy replacement
 

9466501218

Customer care available