Consumer Behavior Buying, Having, And Being

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Consumer Behavior Buying, Having, And Being

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Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. Paperback , Tenth Edition Published January 1st 2013 by Ingram (first published February 10th 1992)


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Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. Paperback , Tenth Edition Published January 1st 2013 by Ingram (first published February 10th 1992)
Additional Information
Title Consumer Behavior Buying, Having, And Being Height 27.9
Solomon M.R Width 21.6
ISBN-13 9788120346987 Binding Paperback
ISBN-10 #812034698X Spine Width
Publisher Apprentice House Pages 640
Edition 2010 Availability In Stock

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