Consumer Behavior Buying, Having, And Being

Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, CDs, workbooks).

Consumer Behavior Buying, Having, And Being

Author:

Availability: In Stock

The tenth edition of Consumer Behavior has been extensively revised and updated to reflect the major trends and changes in marketing that impact the study of Consumer Behavior. The most significant changes to the edition are highlighted below: A streamlined Table of Contents that organizes material into 14 chapters which enables the reader to cover one chapter per week. Five new end-of-chapter cases and five updated end-of-chapter cases. New CB as I See It boxes feature consumer behavior professors and leading researchers who share their knowledge of and perspectives on their areas of expertise. In partnership with The Nielsen Company, a valuable new feature is added. Nielsen Nuggets which are data-driven exercises that allow students to analyze actual data gathered by one of the worlds leading consumer research organizations.Strong focus on social media platforms and how they change consumer behavior.


To get best offers, download Bookchor App

Download App now

Seller: BookChor
Dispatch Time : 1-3 working days
The tenth edition of Consumer Behavior has been extensively revised and updated to reflect the major trends and changes in marketing that impact the study of Consumer Behavior. The most significant changes to the edition are highlighted below: A streamlined Table of Contents that organizes material into 14 chapters which enables the reader to cover one chapter per week. Five new end-of-chapter cases and five updated end-of-chapter cases. New CB as I See It boxes feature consumer behavior professors and leading researchers who share their knowledge of and perspectives on their areas of expertise. In partnership with The Nielsen Company, a valuable new feature is added. Nielsen Nuggets which are data-driven exercises that allow students to analyze actual data gathered by one of the worlds leading consumer research organizations.Strong focus on social media platforms and how they change consumer behavior.
Additional Information
Title Consumer Behavior Buying, Having, And Being Height
Solomon Michael R. Width
ISBN-13 9788120346987 Binding Paperback
ISBN-10 #812034698X Spine Width
Publisher PHI Learning Pages 640
Edition 2010 Availability In Stock

Goodreads reviews


Free shipping

On order over ₹299
 

Replacement

15 days easy replacement
 

9466501218

Customer care available