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Consumer Behavior Buying, Having, And Being

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Consumer Behavior Buying, Having, And Being

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Highlights

  • ENGLISH

    Language
  • 640

    Pages
  • 9788120346987

    ISBN
  • 21 mm

    Width
  • 27 mm

    Height
  • 1395 gram

    Weight
  • PAPERBACK

    Binding
  • 2012

    Publish Date

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    Description

    Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. Paperback , Tenth Edition Published January 1st 2013 by Ingram (first published February 10th 1992)

    About the Author

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    Solomon M.R

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