E   Marketing

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E Marketing

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This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective. New to this edition : New chapter on engaging customers with social media. Extensive discussion on buying social media ads; using individual targeting with widgets and engaging social network users with ads. Extensive updation of the topic statistics about internet use and strategy effectiveness.


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This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective. New to this edition : New chapter on engaging customers with social media. Extensive discussion on buying social media ads; using individual targeting with widgets and engaging social network users with ads. Extensive updation of the topic statistics about internet use and strategy effectiveness.
Additional Information
Title E Marketing Height 23.4
Strauss J Width 17.5
ISBN-13 9788120345010 Binding Paperback
ISBN-10 #8120345010 Spine Width
Publisher Apprentice House Pages 448
Edition 2010 Availability In Stock

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