International Business

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International Business

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This book, now in its Fifth Edition, provides a clear understanding of the contemporary business environment, strategies and the functional aspects in the international business arena, taking into account the rapid growth and the various changes taking place in this field. The book gives uptodate data and information on International Business. It familiarizes the readers with many important areas such as WTO agreements, global marketing, MNCs and their growth strategies, foreign exchange and risk management, regional trade agreements, liberalization and imports, EXIM procedures, and FDI. Whats New to this Edition: New Chapters Chapter 14: Country Evaluation and Selection Chapter 28: Institutional Framework for Export Promotion Chapter 29: Management Practices and Strategies of Japanese Multinationals New Case Studies: Managerial Challenges Indias Trade Policy European Union Update on Ranbaxy Case Toyota With the addition of these new chapters and new case studies, the new edition should prove highly useful as a text for the students of Management, Commerce and Economics. It would also be of great benefit to practising managers in International Business, exporters and importers.


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This book, now in its Fifth Edition, provides a clear understanding of the contemporary business environment, strategies and the functional aspects in the international business arena, taking into account the rapid growth and the various changes taking place in this field. The book gives uptodate data and information on International Business. It familiarizes the readers with many important areas such as WTO agreements, global marketing, MNCs and their growth strategies, foreign exchange and risk management, regional trade agreements, liberalization and imports, EXIM procedures, and FDI. Whats New to this Edition: New Chapters Chapter 14: Country Evaluation and Selection Chapter 28: Institutional Framework for Export Promotion Chapter 29: Management Practices and Strategies of Japanese Multinationals New Case Studies: Managerial Challenges Indias Trade Policy European Union Update on Ranbaxy Case Toyota With the addition of these new chapters and new case studies, the new edition should prove highly useful as a text for the students of Management, Commerce and Economics. It would also be of great benefit to practising managers in International Business, exporters and importers.
Additional Information
Title International Business Height 235 mm
Paul Width 178 mm
ISBN-13 9788120342729 Binding Paperback
ISBN-10 #8120342720 Spine Width
Publisher PHI Learning Pages 728
Edition 2010 Availability In Stock

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