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Unpublished David Ogilvy

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Unpublished David Ogilvy

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Highlights

  • 192

    Pages
  • 9781781250877

    ISBN
  • 13 mm

    Width
  • 1 mm

    Height
  • 249 gram

    Weight
  • PAPERBACK

    Binding
  • 29 APRIL 2015

    Publish Date

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    Description

    Paperback Published December 1st 2012 by Profile Books(GB) (first published 1987)

    About the Author

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    David Ogilvy

    David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didnt graduate).
    david ogilvy After Oxford, Ogilvy went to Paris, where he worked in the kitchen of the Hotel Majestic. He learned discipline, management - and when to move on: If I stayed at the Majestic I would have faced years of slave wages, fiendish pressure, and perpetual exhaustion. He returned to England to sell cooking stoves, door-to-door.
    Ogilvys career with Aga Cookers was astonishing. He sold stoves to nuns, drunkards, and everyone in between. In 1935 he wrote a guide for Aga salesmen (Fortune magazine called it probably the best sales manual ever written). Among its suggestions, The more prospects you talk to, the more sales you expose yourself to, the more orders you will get. But never mistake quantity of calls for quality of salesmanship.

    In 1938, Ogilvy emigrated to the United States, where he went to work for George Gallups Audience Research Institute in New Jersey. Ogilvy cites Gallup as one of the major influences on his thinking, emphasizing meticulous research methods and adherence to reality...

    Rating & Reviews

    4.2

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