Next. Now.

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Next. Now.

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From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of Chindia). Essential reading for managers, marketers, and just about everyone else.

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From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of Chindia). Essential reading for managers, marketers, and just about everyone else.
Additional Information
Title Next. Now. Height 237 mm
Marian Salzman , Ira Matathia Width 161.5 mm
ISBN-13 9781403975645 Binding Hardcover
ISBN-10 #1403975647 Spine Width 26.75 mm
Publisher Palgrave MacMillan Pages 307
Edition 2010 Availability Out Of Stock

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