Online Marketing

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Online Marketing

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Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences. The authors believe that, despite the availability of new online tools, the customer should remain the central focus in all transactions and experiences. Supported by contemporary mini-cases, case studies and expert opinion from leading practitioners, the text comprehensively covers: the changing online environment online planning and evolving business models application of ICT to achieve marketing objectives changing online elements of the marketing mix legal aspects impacting on online marketers Online Marketing: A Customer-Led Approach thus provides a comprehensive account of the most up-to-date issues facing the developing world of internet marketing.


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Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences. The authors believe that, despite the availability of new online tools, the customer should remain the central focus in all transactions and experiences. Supported by contemporary mini-cases, case studies and expert opinion from leading practitioners, the text comprehensively covers: the changing online environment online planning and evolving business models application of ICT to achieve marketing objectives changing online elements of the marketing mix legal aspects impacting on online marketers Online Marketing: A Customer-Led Approach thus provides a comprehensive account of the most up-to-date issues facing the developing world of internet marketing.
Additional Information
Title Online Marketing Height
Richard Gay , Alan Charlesworth , Rita Esen Width
ISBN-13 9780199239009 Binding Paperback
ISBN-10 #0199239002 Spine Width
Publisher Oxford univercity press Pages 0
Edition 2010 Availability In Stock

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