Marketing

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Marketing

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Discusses what marketing is and aims to prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills.

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Discusses what marketing is and aims to prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills.
Additional Information
Title Marketing Height 276 mm
William O Bearden , Raymond W LaForge , Thomas N Ingram , William Bearden Width 220 mm
ISBN-13 9780071108119 Binding Paperback
ISBN-10 #0071108114 Spine Width 17 mm
Publisher McGraw-Hill Higher Education Pages 0
Edition 2010 Availability Out Of Stock

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