Business Research Methods:With Student CD ROM, 9th Edition

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Business Research Methods:With Student CD ROM, 9th Edition

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Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. Managerial decision making is the underlying theme. The structure of the text encourages and supports completion of an in-depth business research project during the semester.Table of Contents: PART I INTRODUCTION TO BUSINESS RESEARCH Chapter 1 Research in Business Chapter 2 Thinking Like a Researcher Chapter 3 The Research Process Chapter 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research PART II THE DESIGN OF RESEARCH Chapter 6 Research Design: An Overview Chapter 7 Secondary Data Searches Chapter 8 Qualitative Research Chapter 9 Observation Studies Chapter 10 Surveys Chapter 11 Experiments and Test Markets Appendix 11a: Complex Experimental Designs PART III THE SOURCES AND COLLECTION OF DATA Chapter 12 Measurement Chapter 13 Measurement Scales Chapter 14 Questionnaires and Instruments Chapter Appendix 14a: Crafting Effective Measurement Questions Chapter Appendix 14b: Pretesting Options and Discoveries Chapter 15 Sampling Concepts Appendix 15a: Determining Sample Size PART IV ANALYSIS AND PRESENTATION OF DATA Chapter 16 Data Preparation and Analysis Chapter Appendix 16a: Describing Data Statistically Chapter 17 Exploring, Displaying, and Examining Data Chapter 18 Hypothesis Testing Chapter 19 Measures of Association Chapter 20 Multivariate Analysis: An Overview Chapter 21 Presenting Insights and Findings: Written and Oral Reports Case Abstracts Appendices A Focus Group Discussion Guide B Nonparametric Significance Tests C Selected Statistical Tables References and Readings Glossary Photo Credits Index


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Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. Managerial decision making is the underlying theme. The structure of the text encourages and supports completion of an in-depth business research project during the semester.Table of Contents: PART I INTRODUCTION TO BUSINESS RESEARCH Chapter 1 Research in Business Chapter 2 Thinking Like a Researcher Chapter 3 The Research Process Chapter 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research PART II THE DESIGN OF RESEARCH Chapter 6 Research Design: An Overview Chapter 7 Secondary Data Searches Chapter 8 Qualitative Research Chapter 9 Observation Studies Chapter 10 Surveys Chapter 11 Experiments and Test Markets Appendix 11a: Complex Experimental Designs PART III THE SOURCES AND COLLECTION OF DATA Chapter 12 Measurement Chapter 13 Measurement Scales Chapter 14 Questionnaires and Instruments Chapter Appendix 14a: Crafting Effective Measurement Questions Chapter Appendix 14b: Pretesting Options and Discoveries Chapter 15 Sampling Concepts Appendix 15a: Determining Sample Size PART IV ANALYSIS AND PRESENTATION OF DATA Chapter 16 Data Preparation and Analysis Chapter Appendix 16a: Describing Data Statistically Chapter 17 Exploring, Displaying, and Examining Data Chapter 18 Hypothesis Testing Chapter 19 Measures of Association Chapter 20 Multivariate Analysis: An Overview Chapter 21 Presenting Insights and Findings: Written and Oral Reports Case Abstracts Appendices A Focus Group Discussion Guide B Nonparametric Significance Tests C Selected Statistical Tables References and Readings Glossary Photo Credits Index
Additional Information
Title Business Research Methods:With Student CD ROM, 9th Edition Height
Donald Cooper , Pamela Schindler Width
ISBN-13 9780070620193 Binding Paperback
ISBN-10 #0070620199 Spine Width
Publisher Tata McGraw-Hill Pages 780
Edition 2010 Availability In Stock

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