Business Research Methodology (With CD)

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Business Research Methodology (With CD)

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The book is designed to contain a judicious blend of the theory and practice of business research and understanding and applications of statistical methodology. It is written in simple language with lucid presentations and reader-friendly illustrations especially in use of statistical packages for statistical analysis. The book should be self-sufficient for MBA students to understand and apply the research methods for carrying out complete research projects from concepts to conclusions and finally report witting. Salient Features The book focuses on research conducted in Business environment drawing examples from Indian business environment and day to day life. More than 400 indicative research topics Use of PERT,CPM and Simulation Use of Excel and SPSS.



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The book is designed to contain a judicious blend of the theory and practice of business research and understanding and applications of statistical methodology. It is written in simple language with lucid presentations and reader-friendly illustrations especially in use of statistical packages for statistical analysis. The book should be self-sufficient for MBA students to understand and apply the research methods for carrying out complete research projects from concepts to conclusions and finally report witting. Salient Features The book focuses on research conducted in Business environment drawing examples from Indian business environment and day to day life. More than 400 indicative research topics Use of PERT,CPM and Simulation Use of Excel and SPSS.
Additional Information
Title Business Research Methodology (With CD) Height
T N Srivastava Width
ISBN-13 9780070159105 Binding Paperback
ISBN-10 #0070159106 Spine Width
Publisher Tata McGraw-Hill Pages 0
Edition 2010 Availability In Stock

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