Retailing Franchising

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Retailing Franchising

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This book is an attempt to throw some light on the intricacies of franchising as a strategy adopted by franchisors to grow and also as a business model from the perspective of a potential entrepreneur who wants to enter the business arena through the franchise route. The book is divided into four parts: Part I: Provides and overview of franchising as a concept, its evolution and also as a strategy adopted by franchisers to expand geographically. Part II: Discusses the development of a franchise system from the perspective of a franchisor who wants to pursue growth through the franchising route. Part III: Takes a holistic view on managing a franchise system. It deals with the financial aspects of managing a franchise from a perspective of a franchisee. Part IV: Six Case studies largely from an Indian context have been provided to enrich the learning experience.Table of Contents: Part One: Basics Of Franchising 1. Retail Franchising: An Overview 2. Franchising as Strategy Part Two: Developing And Evaluating A Franchise System 3. Preparing for Franchising 4. Investigating and Evaluating a Franchise Part Three: Developing And Evaluating A Franchise System 5. Financial Aspects of a Franchise 6. Legal Aspects of Franchising 7. Managing the Franchise Relationships Part Four: Case Studies 8. Case Studies


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This book is an attempt to throw some light on the intricacies of franchising as a strategy adopted by franchisors to grow and also as a business model from the perspective of a potential entrepreneur who wants to enter the business arena through the franchise route. The book is divided into four parts: Part I: Provides and overview of franchising as a concept, its evolution and also as a strategy adopted by franchisers to expand geographically. Part II: Discusses the development of a franchise system from the perspective of a franchisor who wants to pursue growth through the franchising route. Part III: Takes a holistic view on managing a franchise system. It deals with the financial aspects of managing a franchise from a perspective of a franchisee. Part IV: Six Case studies largely from an Indian context have been provided to enrich the learning experience.Table of Contents: Part One: Basics Of Franchising 1. Retail Franchising: An Overview 2. Franchising as Strategy Part Two: Developing And Evaluating A Franchise System 3. Preparing for Franchising 4. Investigating and Evaluating a Franchise Part Three: Developing And Evaluating A Franchise System 5. Financial Aspects of a Franchise 6. Legal Aspects of Franchising 7. Managing the Franchise Relationships Part Four: Case Studies 8. Case Studies
Additional Information
Title Retailing Franchising Height
Manish Sidhpuria Width
ISBN-13 9780070145030 Binding Paperback
ISBN-10 #0070145032 Spine Width
Publisher Tata McGraw-Hill Pages 188
Edition 2010 Availability In Stock

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