Retail Merchandising

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Retail Merchandising

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This book aims at giving the basic knowledge of buying and merchandising function to the students of retailing management. It has been written in a simple manner to aid easy comprehension of the underlying theory and concepts. It provides a good foundation in the subject, keeping in view the industry practices in India.Table of Contents: Chapter 1. Introduction to Retail Merchandising Chapter 2. The buying function in Retail Chapter 3. Buying for different types of stores Chapter 4. Preparing to make buying decisions Chapter 5. Determining what to buy Chapter 6. Planning assortments Chapter 7. Souring of merchandise Chapter 8. Category management Chapter 9. Pricing Chapter 10. The creation of private labels Chapter 11. Evaluating merchandise and vendor performance Chapter 12. Buying and merchandising-Apparel industry insights, Book and music industry insights, fashion industry insights


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This book aims at giving the basic knowledge of buying and merchandising function to the students of retailing management. It has been written in a simple manner to aid easy comprehension of the underlying theory and concepts. It provides a good foundation in the subject, keeping in view the industry practices in India.Table of Contents: Chapter 1. Introduction to Retail Merchandising Chapter 2. The buying function in Retail Chapter 3. Buying for different types of stores Chapter 4. Preparing to make buying decisions Chapter 5. Determining what to buy Chapter 6. Planning assortments Chapter 7. Souring of merchandise Chapter 8. Category management Chapter 9. Pricing Chapter 10. The creation of private labels Chapter 11. Evaluating merchandise and vendor performance Chapter 12. Buying and merchandising-Apparel industry insights, Book and music industry insights, fashion industry insights
Additional Information
Title Retail Merchandising Height
Swapna Pradhan Width
ISBN-13 9780070144972 Binding Paperback
ISBN-10 #0070144974 Spine Width
Publisher Tata McGraw-Hill Pages 236
Edition 2010 Availability In Stock

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